Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How to make your first in-house PR hire" from the Muck Rack blog

Making an in-house PR hire is a big step. The first step is determining what exactly you need. What kind of PR or comms are you missing? Where is professional expertise needed? Then, determine what kind of person and what sorts of skills would be the right fit. Not sure exactly where to start? Muck Rack breaks it all down on their blog. Head over to the site to read the full article.