Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How to make more shareable videos" from PR Daily

If you're taking the time to create video content, you definitely want people to actually see it. For the most bang for your buck, you're going to need your audience to share your video content so that even more people will see it. But not everything gets shared. Here, PR Daily breaks down how to create videos designed to be shared, with 7 tips to help you get started.