Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How To Land a Big Feature in a Top Publication, From Veteran Publicists" from the Press Hook blog

Landing a feature in a top publication is what many brands dream of, but how are brands supposed to go about actually making those features happen? We surveyed some expert publicists for their best advice for finally reaching your goal. From doing your homework to being patient, here's what you need to know.