Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How to get great story ideas from Google Trends" from PR Daily

Whether you're looking for ideas to add to your brand's blog or you're a journalist trying to get an accurate look at what's trending right now, Google Trends is a useful tool to make that happen. The free service gives you insight into what people are searching, allowing you to tell stories or add useful educational blog posts that people really want to read. To learn more about how to incorporate the use of Google Trends (and how it works!), head to the PR Daily website.