Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How To Follow-Up With a Journalist Without Being Pushy" from the Press Hook blog

Follow-ups are a necessary (but tricky) part of media relations. You want to make sure that the journalists you're pitching see your pitch and have everything they need should they want to move forward with it, but you definitely don't want to come off as pushy or rude. So what's an eager brand or publicist to do? Here, we break down the best ways to reach back out to journalists (hint: the less fluff, the better), so you can feel confident when emailing.