Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How to Create a Data-Driven Social Media Strategy" from Mediabistro

Are you posting the same content on ever social channel? Creating a new account on every platform that pops up? This article can help you transform you social content and create a real strategy that works for you, your business, and your customer base. It's a game-changer.