Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How to budget for a winning holiday gift guide season" from PR Daily

It's that time of year and everyone is hoping to land their most coveted gift guide placements come November and December. Whether you're hoping for a splashy feature in a national outlet or a prime placement in a guide that's especially popular with your audience, there are steps you can and should take to prepare yourself and set yourself up for the most success. Here, PR Daily dives into specific considerations you should make in September for short-lead success.