Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "HOW THE E-COMMERCE TRANSACTION MOMENT CAN BE LEVERAGED BY BRANDS" from AdAge

"Retail therapy is real, and the dopamine rush that accompanies a purchase results in a powerful sense of achievement that leaves shoppers open to buying again. This transaction moment is when engagement, interest and buying intention are at their highest. It’s when consumers are most likely to respond positively to additional interactions with brands, such as through relevant marketing messages. It’s a key opportunity for brands to speak with consumers when they are in the best possible state of mind to receive messages."

So how can you make sure your messaging is just right when it really counts?

-Offer relevant offers

-Connect away from social media

-Use rewards to show appreciation

To learn more, head over to the AdAge site.