Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How the Chile Became Hot" from the New York Times

Paying attention to industry trends and consumer favorites — and figuring out how they came to be that way — is important no matter your industry. Today's article pick dives into the increasingly popular chile, from its discovery about 9,000 years ago to today's hot sauces. Head to the NYT site to read more.