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Today's pick: "How Fly by Jing went from Kickstarter to Shake Shack partner in a few years" from Marketing Brew

You've likely heard of Fly by Jing, but did you know the brand started with a Kickstarter campaign? Though you probably know it as a food brand famous for its chili crisp, the success of the brand has a lot to do with its founder story as well. When the brand launched on Kickstarter, the general branding didn't include any backstory, but founder Jing Gao realized that it was something that should be shared.

"It’s never just been about a hot sauce that you can put on anything. It’s really about one person's story and one person’s recipe that she developed in Sichuan,” she told Marketing Brew.

For more of Jing's story, including how she navigated a rebrand and partnered with Shake Shack, head to the Marketing Brew site.