Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How earned media drives consumer behavior: Relevance and headlines" from PR Daily

Whether you're a publicist or a brand, it's extremely important to understand how earned media can affect consumer behavior. Today, we're sharing a post about Onclusive's recent report covering this very subject. One of the takeaways? Headline mentions can mean big things for brands. To read more, head to the PR Daily site.