Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "How earned media drives consumer behavior" from PR Daily

One of the things just about everyone in the industry wants to understand is how earned media impacts consumer habits. Onclusive studied this subject to help demystify the process. For more on how to understand the links between earned media and consumer habits (and use the lessons in your own outreach), head to the PR Daily website. Hint: don't overlook the smaller and more niche outlets!