Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth" from Retail Touch Points.

"Brands must start with a core value proposition, a unique benefit they’re bringing to the market and specifically to their niche audience. This value proposition should go beyond the product itself and include everything from branded content to the shopping experience to community engagement."

Here at Press Hook, we believe deeply in building community. And for DTC brands to continue to thrive moving forward, they too need to be community-minded. Here, experts make the argument for why you should center these connections as you grow.