Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Hilton's TikTok Ad Changed the Social Marketing Game for Good" from Ad Week

Are you advertising on TikTok? Whether you're already doing so or it's part of your upcoming plans, you're going to want to pay attention to an unlikely source for inspiration (and lessons!)—Hilton. That's right, the 100+-year-old hotel chain is knocking it out of the park when it comes to TikTok ads. For a full breakdown of its latest hit, and what you can learn from them, head to Ad Week and read the full article.