Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds" from Digiday

There's a newcomer in the land of e-commerce platforms. Hearst launched FirstFinds to target Gen Z and Millennial shoppers used to scrolling and shopping via social media platforms. FirstFinds is a commerce marketplace, so there's no traditional editorial content on the site, but it is packed with short product reviews. Users can upvote or downvote products to help their reach expand. Want to learn more about FirstFinds? Head to Digiday to read the full article.

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