Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.
Today's pick: "Hearst’s Good Housekeeping Boasts Record Affiliate Revenues" from Ad Week.
You've likely heard rumblings about the rise of affiliate marketing, or maybe you've even become an affiliate marketing believer yourself. Either way, it's a topic that's hard to avoid these days—and for good reason. In 2021, Good Housekeeping brought in record affiliate revenue. By utilizing SEO principles and leveraging audience trust, Good Housekeeping has made affiliate marketing an important part of the business. Read on for more about how affiliate marketing can be a game-changer for media outlets and gain better insight into why it's so important for brands to consider affiliate networks.