Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Have We Reached Peak Plant Milk? Not Even Close." from the New York Times

You're probably familiar with milks made from nuts, seeds, and oats, but you'll likely start to see some unlikely plant-based milks occupying store shelves in the near future. As people gravitate more toward these alternative milks, the industry continues to innovate (Potato milk? Who knew?). Read on for why the NYT thinks that plant-based milks are FAR from over.