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Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.


Today's pick: "Group Profile: Everything We Know About Instagram’s New Feature" from the Later blog


If you're active on Instagram, you've likely noticed that the platform has rolled out some new features lately. The DM statuses haven't quite flown under the radar. Instagram is also reportedly testing another new feature: group profiles. The feature, meant to minimize the sharing of profile passwords and encourage community building and connection, is currently being tested in a smattering of places like Canada, Taiwan, and Chile.


We'd love to know: once the group profile has fully rolled out, do you plan to make use of it? How will you incorporate it into your overall communications/social media/community plans?

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