Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.
Today's pick: "Goop’s controversial ‘Diapér’ stunt: 4 lessons for PR pros to consider" from PR Daily
Did you hear about Goop's diapér? A disposable diaper lined with alpaca wool and priced at $120 for 12? Well, in case you didn't hear the rest of the story, the new product announcement was actually a publicity stunt designed to raise awareness (and outrage, according to the brand) about the diaper tax that exists in many states. Needless to say, it worked. People were quite upset about the announcement.
There are lessons to be learned from these kinds of campaigns and PR Daily broke them down for you. If you're considering a campaign that you expect to foster controversy, make sure to keep these lessons in mind:
- Don't ignore the news cycle
- Know who you are
- Set a specific goal
- Remember your audience or customer base
For more insight from the pros at PR Daily, head over to read the full article.