Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Goop-ification: Brands are using wellness messaging to stay relevant – but there are risks" from PR Daily

Health and wellness (and health and wellness messaging) is a popular space as we continue to live through a global pandemic. And while you might be interested in take on more of a health and wellness angle for your own brand, it's important to remember to exercise some caution.

"It’s a good reminder to PR pros that health and wellness messaging, while clearly worthwhile and profitable, should be solidly based in science and data. Vague claims about the health and wellness benefits of your brand’s products and services are at risk of being dubbed pseudoscience. Paltrow’s Goop coughed up $145,000 in 2018 to settle a lawsuit that alleged the company promoted products with questionable health benefits."

If you can move into the space authentically, it can be a big win for your brand, but if you aren't sure, it's best to proceed with caution.