Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Good inflation news: Online shopping prices are suddenly falling fast" from CNN

Inflation is undoubtedly a major topic of conversation for... just about everyone. The newest update? That online prices seem to be falling. Wondering what this means and how much of an effect it's really had? Head to CNN's site to read the full breakdown.