Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Getting more out of your content: Reduce, reframe, repurpose" from PR Daily

Pitching media—or even just creating content for your company blog or social media account—often results in a huge backlog of content and stories. All of that doesn't just have to go to waste. Reframing and repurposing can help you make the most of what you've created. This article breaks down how to do it—and why.