Introducing Hook Daily, Press Hook's daily (or almost daily) article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Gen Z is here. Should the design industry care?" from Business of Home

“You might not need to jump into TikTok immediately, but start looking at Gen Z and understanding how you’re going to talk to them,” says [Jaye] Mize [Fashion Snoops' vice president of creative strategy]. “In the next five to 10 years, when sustainability is table stakes, Facebook is obsolete and everything has changed, you don’t want to wait to have your strategy down. Things move too fast.”

Gen Z has arrived and it's time for all of us to take notes.