Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Gen Z is entering the design industry through TikTok" from Business of Home

Though this piece is focused on the design industry, TikTok is a rising force in many industries. You can share tips and tricks, build your brand, establish credibility, make connections, and more, right on the app. Because of all it can do—and all the attention it gets—it's well past time to at least start considering launching a brand account if you haven't already. Need tips on how to do so successfully? Head over to Business of Home to read the full article.