Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "For TikTok success, it’s all about the partnerships" from PR Daily.

"On platforms new and old, brands don’t have to go it alone. Partnerships make a lot of sense if you don’t have the internal expertise to show up the right way at the right time." If social media is part of your marketing and PR strategy, consider exploring content creation, rather than just posting ads. And if content creation feels like too big a task for your internal team to take on, influencer marketing and partnerships could be just the thing. Depending on the platform, it could really change the game for how people see and engage with your brand.