Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Essential PR KPIs and how to measure them" from Muck Rack

Tracking any and all media relations efforts and strategies is extremely important. But if you're not a seasoned PR pro, you may or may not fully understand exactly which KPIs should be most important.

From tips on how to decide on your KPIs to some examples you may want to consider, head over to the Muck Rack blog.