Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "DTC’s terrible, horrible, no good, very bad year" from Business of Home

Though 2022 wasn't bad for all DTC brands, it's clear some really struggled. But why? A few years removed from the height of the pandemic, what exactly was it that made last year so difficult for so many brands?

Today's article from BOH dives into some of the potential causes, from—you guessed it—Covid-19 to venture capital and beyond. It also makes some predictions about what all of this means for things to come, including:

"What will survive are the great brands, the energy and playfulness, and the desire to connect with consumers. What will likely fall away are the business structure and the crazy growth projections. Founders will have more modest goals and seek to wholesale their goods whenever possible. Omnichannel will be the new name of the game—eventually the term “DTC” will fade into something more all-encompassing, like 'digital-first.'"

To read the full piece, head over to the Business of Home site.