Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "‘Deinfluencing,’ defined" from Marketing Brew

If you've been on social media lately, you may have seen talk about a new trend of "deinfluencing." Essentially, this is just telling people what they think isn't worth buying.

"In deinfluencing videos, you’ll often find people discussing or showing stockpiles of influencer-promoted products they’ve accumulated over the years. Some people have said that they’re deinfluencing themselves to combat extra spending, while some influencers have said they don’t feel comfortable contributing to overconsumption."

Some people, however, feel that this is just another form of influencing, maybe especially because some influencers on Instagram seem to be capitalizing on the trend, telling people not to buy things because, for example, they make your skin too glowy or work too well, a sort of reverse-influencing.

What do you think about "deinfluencing?" We'd love to hear it all—the good, the bad, the ugly.