Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.
Today's pick: "Coffee Chat with Wendy Rose Gould: Beauty and Lifestyle Journalist" from the Press Hook blog
"My biggest pet peeve question is ‘when is the story going to publish?’ because of how often I get the [question] and the fact that the answer never, ever changes (I don’t have access to the editorial slate as a freelancer, so your guess is as good as mine!)."
Getting a behind-the-scenes look at how journalists operate can be a game-changer when it comes to pitching and working with them. Knowing how they work, what they'll know (or won't know) when it comes to the timeline and process, and what it actually takes to do their job will help put you at an advantage—and who doesn't want that?