Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Coffee Chat with Valentina Valentini, London-Based Freelance Journalist" from the Press Hook blog

Want to know what to include in your communication with Valentina that could help your email stand out from the pack? Make sure you do your research and keep it to the essentials:

"When someone sends me something that I categorically never have and never would write about—watch batteries, designer tea kettles, business mergers, to name just a few that I've gotten—it just baffles me. I'm easily found online: my website, google, LinkedIn, socials. It's pretty clear I don't write about those things. But when a publicist sends me a short and sweet note that has the pertinent information upfront (who, what, when), then I'm all ears. Also—and this one is important—don't put something vague, like, "Interested?" or "I've got something you'd like..." or "Can I have a minute of your time?" It's just unhelpful and a waste of all our time. Be clear. Be kind. Be quick."