Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Coffee Chat with Trae Bodge, Shopping Expert and Finance Journalist" from the Press Hook blog

One of Bodge's best tips? Make sure you read (and follow!) the directions or requirements.

"If a publicist is responding to a specific request, what stands out is when they have taken the time to read my request and respond accordingly. I know I’ve earned a reputation of being tough, but if I ask for four pieces of info and you give me two, you’ve just wasted my time and yours. Plus, it’s important to remember that competition is stiff. You may rep a mattress that is on sale, but so do at least a dozen other publicists. If I only have space for a few, I’m going to favor those who make my job easier, not harder."