Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Coffee Chat With Stephanie Mansour, Health & Fitness Expert & Journalist" from the Press Hook blog

Curious about how to catch Stephanie's attention?

"Short email, bullets, pics of products embedded in the email. When I get an email [with] the subject line "Best mailing address," and I have no idea what the product is within the preview of the message, I archive it. I get so much stuff sent to me, and I have a closet that's overflowing with products. I don't want to try every single product, but I do want to know what you are offering to send to me right off the bat. This makes it faster for me to decide if I want to try out the product or not."

To read the rest of our conversation with Stephanie, head over to the Press Hook blog.