Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Coffee Chat with Ricki Weisberg, Publicist and CEO of Bird Hill PR" from the Press Hook blog

When publicist Ricki Weisberg moved back home to Philadelphia after time in Washington, D.C., she moved from in-house communications and public relations for nonprofits to corporate marketing executive in the private sector to help independent companies compete with national chains. In Washington, Weisberg learned that she loved the challenge of moving people to action through communications and, in 2019, she founded Bird Hill Public Relations to work with nonprofits and social-good companies in health, social justice, and climate change.

To read our full conversation with Ricki, head to the Press Hook blog.