Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Coffee Chat with Nandita Godbole, Author, Journalist & Entrepreneur" from the Press Hook blog

Nandita says if you want to catch her attention, doing your research is key. "Please (I implore you) get to know your target influencers/freelancers/journalists and those who think ‘outside-the-box' long before you need them. Build the relationship before you need them. Some of the best publicists reach out to me through my Instagram after following me for a while and interact with my posts with thoughtful, meaningful responses long before they attempt to promote a product. It is all about building lasting relationships."