Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Coffee Chat With Meghan Ely of OFD Consulting" from the Press Hook blog

Here at Press Hook, we regularly chat with industry experts, and we want to pass that insight on to you. Today, we're sharing a conversation with PR pro Meghan Ely. One of our favorite parts? When Meghan elaborated on three things that brands should keep in mind when pitching media:

"When pitching a journalist for the first time, make sure you’ve spent most of the time reading their prior work first. Taking the time to craft a pitch that demonstrates you understand their beat will make a difference. As a rule of thumb, I like to review the last six to nine months of a writer's articles for the specific outlet I’m pitching. 

When pitching, always stick to email unless a writer has specifically shared an alternative route. Better yet, if they have shared specifics about email, follow their directions exactly. Writers set parameters for a reason, and it’s important to respect that. 

Don’t bog down a writer’s inbox with attachments if you need to send along images. We typically set up a shareable DropBox link that properly names each of the files and includes a document that outlines the photography credits and corresponding URLs. Make it as easy as possible on them. "

For more of our conversation with Meghan, including the biggest no-no in earned media and the most difficult part of her job, head over to the Press Hook blog.