Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Coffee Chat with Kate Danilova, Editorial Director at Sunday Riley" from the Press Hook blog

Editors have great advice and insight to offer, and today we're highlighting our interview with Kate Danilova at Sunday Riley. She shared tons of info about the ins and outs of her job and what she looks for in pitches, but maybe her best advice? What she said about what catches her eye:

"Be curious, be proactive, don’t be shy to share some personal stories—they are always the best and the most engaging for our readers. And do your homework: learn about the brand/magazine/website you want to work for, try to find some things you can improve, and speak about it. After I applied [for] the role, I sent a direct message to Sunday on LinkedIn. I was really interested in joining the company. Within two days, I had my job interview!"

To read the rest of our conversation with Kate, head over to the Press Hook blog.