Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Coffee Chat with Jenn Sinrich: Lifestyle & Parenting Journalist" from the Press Hook blog

Jenn's advice for how a brand or publicist can catch her attention? "I want to hear from you and about your clients, but I'm just as busy as you are. If you can reach out to me with a product or an expert who is a true fit for the kind of stories I work on, that's great. Email me once, and go ahead and follow up in two weeks if you haven't heard back from me. But don't flood my inbox or pitch me things that are such a stretch that you know I won't have an opportunity to feature. It just wastes both of our time."