Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Coffee Chat With Author & Reporter Nadine Jolie Courtney" from the Press Hook blog.

Courtney's best advice for catching her attention?

"Relationship build! I always reply to publicists who mention, "hey, I saw your baby on Instagram and she's mighty cute!" or "How was your recent stay at that hotel?! I'm thinking of going there myself!" Things like that show they're taking the time and going the extra mile beyond just copying and pasting an e-blast pitch to 1,000 writers. And then, after you made that initial contact, keep it personal and reach out from time to time just to say hi. We're people; you're people—it's a relationship-forward business, but as writers, we are absolutely *inundated* with pitches and emails and products, so when I have something that is a fit, I'll be more likely to think of my friends and their clients and make sure they're included. And please, avoid typos and generic pitches that don't match our outlets and interests! A little extra homework will yield dividends."