Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Co-marketing 101: how brand partnerships can help you grow faster" from Sprout Social

Have you heard of co-marketing?

"The concept is simple enough: working side-by-side with another brand is a way for both parties to introduce themselves to new audiences, drive additional revenue and build awareness. Everybody wins, right?"

If you haven't considered trying it out for yourself before, read more here about how much of an impact co-marketing (or its cousin, co-branding) can actually make. And if you're ready to put it into practice, consider heading over to our Brand Collaborations thread right here on the forum to make a connection with another Press Hook brand.