Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.
Today's pick: "Candid Stories: Instagram Tests New BeReal-like Feature" from the Later blog
Is your brand on BeReal? If so, you may be familiar with the concept: candid, less-staged posts designed to show followers real life. This past fall, Instagram began testing its own version of a BeReal-style feature: candid stories. Though we're still not sure if Instagram will ever formally launch this feature, as the Later blog pointed out, it shows that the platform is working away to try to keep users engaged. For more about what may be coming on Instagram, head to the Later site.
Would you use a candid feature on Instagram? We'd love to hear!