Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Can these brands make seaweed and algae go mainstream in the U.S.?" from ThingTesting

Pinterest has predicted that algae will be trending this year.

"It’s not the first time seaweed has been trending as a wonder ingredient: in 2019, the New York Times called kelp the ‘climate-friendly vegetable you ought to eat’, while the Guardian was already questioning its superfood status back in 2017."

That being said, this time, it might be gaining actual headway among the general public—and these brands want to take the lead. From Osea to The Nue Co to Sea Monsters, here are a few brands bringing algae to your medicine cabinet, dog dish, and pantry.