Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "C-suite advice for comms success" from PR Daily

"The function of communications, in the simplest of terms, is to tell an organization’s story both internally and externally. However, there’s a great deal that goes into getting that story told the right way, including lots of outreach, research and experimentation."

It's critical that communicators (at least) understand the upper level decisions being made so that they're able to explain them to internal stakeholders and to the public. Ensuring that comms pros are kept in the loop can make things run much more smoothly.

Read the full article to learn more about why (and how) comms pros being in the room can make a big difference.