Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Brands take a ‘no year’s resolution’ approach to kick off 2023" from Marketing Brew

People are tired. Amidst the continuing pandemic, economic uncertainty, general burnout, and more, it seems that the usual narratives surrounding New Year's resolutions aren't quite as welcome as they may have been in the past. Brands have taken notice. As Marketing Brew reported, more brands are encouraging consumers to take it easy rather than encouraging stringent goals that may be difficult to accomplish. It's just one way brands are responding to the general mood they're observing among consumers.

Have you adjusted the way you market yourself or interact with consumers, given the state of things? We'd love to hear more. Share below and join the conversation!