Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Brands and farmers partner to make regenerative cotton more accessible" from Vogue Business

Making industry-wide changes can be a daunting prospect. Whether these changes are made for sustainability purposes, consumer values, or any other reason, they can be expensive, time-intensive, and challenging. In the fashion world, brands and farmers are working together to make regenerative cotton a less risky proposition for farmers. Here, Vogue Business reports on a new partnership including Reformation, Mate the Label, Carhartt, and more.