Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Beyond the press release, here’s what journalists think about your communications" from PR Daily

Wondering what journalists actually think about your communications? Muckrack polled them and asked and then our friends at PR Daily sifted through it for some of the most salient points for pro communicators.

"There is good news for communicators: More than half (55%) of journalists strongly disagreed with the statement that the way companies share news is outdated. But 44% still think companies are behind the times. While progress has been made, there’s always room to continue to evolve."

Does your communications plan need a little refresh? We'd love to hear how you're taking journalists' feedback into account when making your updates.