Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Becoming a thought leader on LinkedIn and beyond" from PR Daily

Being a thought leader is an important asset for brand execs and founders, but becoming one takes a little bit of work. Building your following, sharing informative content, and inspiring others on their own journeys takes time, effort, patience, and perseverance. For some of PR Daily's best tips, head to the site.