Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "Affiliate Marketing: The 101 Guide for Brands" from the Press Hook blog

As you map out your media strategy to land placements in dream publications, you’ve likely heard chatter about affiliate marketing. For many brands, pitching journalists and editors can feel like the Wild, Wild West, with constantly changing factors that need to be considered. But, even some skilled publicists are learning the ropes when it comes to affiliate marketing, and that’s doubly true if it’s an area in which they haven’t worked before. 

Before you put all of your energy into press releases and distributions, it’s essential to make sure you’re not overlooking affiliate marketing. As these experts will tell you, it’s no longer negotiable—it can be a dealbreaker for many digital stories. 

Here, your 101 guide to affiliate marketing and how it can lead to serious results.