Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "A Gen Zer’s view of the future of social media and the metaverse" from PR Daily

Keeping up to date on the present (and potential future!) social media trends is essential when it comes to marketing, branding, and PR strategy for your business. Here, PR Daily breaks down some of the up-and-coming things comms pros (or anyone working with communications, even if it's not your full-time role) should be aware of and keep in mind. 

"Staying up to date on social media trends allows organizations to keep up with, and even get ahead of, new trends and opportunities to help clients succeed, and that of course is the ultimate goal."