Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "8 Content Marketing Strategies You Should Avoid" from Mediabistro

Content marketing is a central part of many brands' overall content strategy, but there's plenty you should keep in mind if you're planning to implement more of it yourself. Here, a content marketing expert dives into 8 missteps you should avoid when it comes to content marketing—and why doing the opposite will yield a better result.