Welcome to Hook Daily, Press Hook's daily article selection that those in the industry need to read. Whether it's insight from journalists or publicists, trends that should be on your radar, or ways to change up your work habits, we've scoured the internet to find the news you can use.

Today's pick: "7 essential tips for writing press releases for events" from the Muck Rack blog

If you're planning events this holiday season, you might find yourself in the position of needing to write a press release. Writing a press release for an event isn't completely different from writing one for a launch or business announcement, but there are some things you should keep in mind. First, make sure you know why you're writing the release. Determine your objectives for it and nail down what you hope to achieve. From there, make sure you're doing things like including all event logistics and following the usual press release format. Need more? Head to the Muck Rack site for all of the details.

Are you hosting in-person events this holiday season? If so, will you be writing and distributing a press release? We'd love to hear!